We exceed response expectations by delivering creative 
that delights our clients and their customers.

We are The Verdi Group!

We are an award-winning, full-service marketing agency grounded in direct response. We're different—in a good kind of way. We create unique, highly responsive direct mail, digital, email and print that moves people to respond. We would love to help you achieve your goals!

The Verdi Group participated in Red Nose Day and supported the movement to end child poverty.

Our People.

Are Your People!

Every member of The Verdi Group is special in their own way. Our team is comprised of individuals who are committed to excellence and hard work. We have a passion for direct marketing—and your next project!

MEET OUR TEAM!
awards
services
LEAD GENERATION

At The Verdi Group, we understand how to attract strangers and convert prospects into leads. We are dedicated to finding unique ways of naturally warming up potential customers to your brand and company. You deserve dimensional mail that is remembered fondly, emails that jump off the page, print advertising that makes you think, and banners that make you click.

NEEDS TO LEADS

We believe in finding sales opportunities by facilitating customer conversations. Once a customer alerts you to their needs, you're well on your way to building trust and presenting the right products. Our program has been implemented and tested over the past 20 years, and consistently produces customer response in the 10-18% range, with ROI directly attributable to the program of at least $5.00 for every dollar spent.

LOYALTY

Your customers are your best prospects, especially if you take good care of them. They're always worth it. One of our favorite rather modest loyalty programs actually surprised us with the number of incremental sales we could attribute to it.

CONTENT

Direct response works best with a great offer. We often create the content that give prospects something to  respond to. The content we create for customers' blogs has typically performed within the top 10% of all their content. We like developing content because it keeps us focused on what our clients' customers find most interesting.

AWARENESS

We have helped many clients build their brands and become notable.  Our clients' competitors have noticed. Many have become part of a successful merger or acquisition.

BRANDING

We have helped many international brands with their advertising, promotion and direct response. In today's business climate where advertising is tasked with more than simple awareness, Verdi is a good choice for branding that is not only memorable, but also is responsible for qualified leads that can be associated with substantial sales.

At The Verdi Group, we plan, create and produce award-winning, highly responsive digital and print media.
We believe in the power of collaboration among experienced, diverse, talented people

in a true agency setting to provide all services and all media.

Whether it's prospecting or CRM, test pilots or roll-outs, The Verdi Group plans, researches, creates, produces, evaluates, manages printing and web services, and delivers turnkey integrated programs (or individual pieces).


client work
Needs to Leads
Needs to Leads
Client: First County Bank™ ———————————————This sales enablement program opened the door to hundreds of conversations about real product needs. Branch teams engaged in follow-up activities to help customers achieve their vision, and assist branches with meeting their sales goals.
needstoleads.com
Accountable Digital Rebrand
Accountable Digital Rebrand
Client: Accountable Digital ——————————————— PSquared Digital hired us to create the new and vibrant graphic identity for their rebrand to Accountable Digital to better reflect their unique specialization in digital marketing optimization.
Accountable Digital Website
CBCT Extremity Room Model
CBCT Extremity Room Model
Client: Carestream ———————————————This model and its versioned inserts were mailed to imaging centers and orthopedic practices as part of a multi-touch educational initiative for the product launch of CARESTREAM OnSight 3D Extremity System.
Everything Rad Content
Everything Rad Content
Client: Carestream ——————————————— A blog post devoted to the orthopedic market discussed business-building ideas, such as adding advanced imaging equipment (CARESTREAM OnSight 3D Extremity System) to enhance patient care and create a new revenue stream.
View Blog Post
Oblique Imagery Mailer
Oblique Imagery Mailer
Client: EagleView® ———————————————This high-impact lenticular direct mail provided a crisp comparison of Pictometry® imagery to convey the benefits of EagleView CONNECTExplorer™ to property appraisers. The program generated millions of dollars in the pipeline just six weeks after launch!
The Stream
The Stream
Client: Carestream ———————————————This ongoing loyalty program features a combination of eNewsletters, print pieces and outbound telemarketing support to Carestream equipment customers. Now in its third year, this program has raced past its goals, achieving an ROI of nearly 10:1!
Creation of Sub-brand
Creation of Sub-brand
Client: First County Advisors® ——————————————— First County Bank™ needed a brand identity for its trust and estate department to better position itself for growth. The Verdi Group contributed to naming, graphic identity and materials for this successful sub-brand.
Managed Services Print Ad
Managed Services Print Ad
Client: D4 ———————————————The feisty headline in this bold print ad packed a punch by challenging the knowledge of well-educated attorneys. It successfully achieved its awareness objective not only by commanding the attention of the target audience, but also by eliciting an emotional response.
Thought Leadership
Thought Leadership
Client: Landauer® ———————————————With more orthopedic offices purchasing advanced X-ray imaging, this article addresses the need for a radiation safety program to protect employees.
View Article in AAOE
Trusted Advisor Positioning
Trusted Advisor Positioning
Client: First County Bank™ (FCB) ———————————————FCB selected a trusted advisor platform, but needed a visual representation of this concept. We recommended a five pillar integral to becoming a trusted advisor. We fashioned those into a graphic identity, and also designed a custom trophy to recognize employees who embody the actions of a trusted advisor.
Record Speed Loyalty Program
Record Speed Loyalty Program
Client: eHealth Technologies ———————————————This customer eNewsletter is designed to engage users of eHealth Technologies medical records aggregation services. Issues contain content of interest to administrators and users, and suggests ways their facilities can speed workflow and see referred patients more quickly.
Get Access Lightbox Mailer
Get Access Lightbox Mailer
Client: Carestream ———————————————High value prospects and account-based marketing contacts received this dimensional piece that addresses a challenge most hospitals have—access to patient X-ray images by referring physicians. An embedded light illuminated the monitor screen to quickly telegraph the product benefits.
Touch Prime Ultrasound Campaign
Touch Prime Ultrasound Campaign
Client: Carestream ———————————————An intricately constructed paper model mailed to rad admins offered a tactile experience for demonstrating a new product. It generated a great number of leads for the Carestream sales team. A sonographer's FB group generated over 4k likes—a real B2B social media success story!
VIBE eNewsletter
VIBE eNewsletter
Client: Carestream ———————————————We customize and develop content directed to Carestream install base of PACS software. Readers are invited to engage with articles, join the VIBE user group, and view videos that will share the latest industry and Carestream software developments.
Chief Legal Officer Loaded Dice Mailing
Chief Legal Officer Loaded Dice Mailing
Client: D4 ———————————————Fortune 500 legal chiefs received this mailing requesting a meeting with a D4 representative. This award-winning effort generated dozens of high-level conversations about e-Discovery services.
Touch Prime Ultrasound Lead Generation Mailer
Touch Prime Ultrasound Lead Generation Mailer
Client: Carestream ———————————————This direct mail piece arrived flat, but could be stood upright by snapping embedded magnets together on each end. Three sections showcased key reasons why CARESTREAM Touch Prime Ultrasound System is the right choice for interventional radiologists.
Critical360® Email
Critical360® Email
Client: EagleView® ———————————————Our compelling email promoting unique public safety interior imagery solution surpassed expectations for form conversions for this high value offering.
Let’s Talk Transit Campaign
Let’s Talk Transit Campaign
Client: First County Bank™ ———————————————This campaign was created to raise awareness of its new trust advisor positioning, while at the same time sparking interest in key products. The campaign later translated into a full branch merchandising effort, collateral and web support.
Perry Vet Rebrand
Perry Vet Rebrand
Client: Perry Vet ———————————————We successfully clarified Perry Vet's overall brand, as well as sub-brands for companion animals and large animals. All branding assets were applied to their website, new pet welcome kit and print ads.
View website design
Infection Control Mailer
Infection Control Mailer
Client: Carestream Health ———————————————Rad Admins received this mailing that included an alcohol swab to wipe away germs printed on the Carestream ultrasound interface. This exercise illustrated how quick and easy it is to clean the Carestream all-touch interface, without any buttons or knobs that are on traditional ultrasound systems.
CIO eBook
CIO eBook
Client: Carestream ———————————————Ongoing chapters take on emerging healthcare data trends of imaging integration, interoperability and patient access. 7,500+ unique viewers with over 16,000 views.
Read eBook
Needs to Leads
Needs to Leads
Client: Five Star Bank ———————————————Needs to Leads was successful in deepening customer relationships in new and existing branches. A very strong lead right out of the gate thrilled the branch teams who were eager to practice their sales skills!
needstoleads.com
Brand Launch
Brand Launch
Client: Hard Air Magazine ———————————————Designed brand assets and website for the launch of a successful air gun test review site.
hardairmagazine.com
Just Whistle! Campaign
Just Whistle! Campaign
Client: ACM Medical Laboratory ——————————————— This integrated lead generation campaign provided an irresistible introduction between ACM Medical Laboratory and its prospects through prospect profiling, dimensional direct mail, and telemarketing follow-up. This concept inspired musical merriment and generated an incredible 9.5% response rate!
green leather bar

Your project will be in great hands. Feel free to ask our clients what we did for them.

Let's talk.

Send us a message! We'll send you one back. We'd love to get to know you and hear about your goals. We've got a lot of relevant experience to share, stories to tell, and ideas to help you succeed. Chances are good we've worked with someone you already know—and done work of which they (and we) are very proud.

phone

585.381.4275

address

190 Office Park Way, Suite 1  |  Pittsford, NY 14534

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